Best For Your Business
Third Party Self-Delivery – Higher Prices
Highest profit margin per order. You keep $29.59 after fees.
Cheapest For Customers
3P Self-Delivery
Lowest end-user cost at $33.99. Better conversion possibilities.
Financial Comparison
Scenario Details
3P Same Price
Listed on a third-party platform at the same prices as in-store.
Customer
$36.99
Restaurant
$21.90
Platform
$15.09
3P Inflated
Listed on a third-party platform with menu prices increased to offset commission.
Customer
$43.59
Restaurant
$26.28
Platform
$17.31
3P Self-Delivery
Third-party ordering platform but you deliver with your own drivers, same menu prices.
Customer
$33.99
Restaurant
$24.49
Platform
$4.50
Highest Earnings
3P Self + Markup
Third-party platform, own drivers, with menu prices inflated.
Customer
$39.99
Restaurant
$29.59
Platform
$5.40
1P Own Drivers
Your own ordering platform and your own delivery drivers. No third-party fees.
Customer
$33.99
Restaurant
$28.99
Platform
$0.00
1P White-Label
Your own ordering platform with a white-label delivery partner handling logistics.
Customer
$33.99
Restaurant
$27.00
Platform
$0.00